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Support the growth of local industries / Initiatives for regional revitalization

Provide solutions to promote the growth of businesses

We contribute to the sustainable growth of local businesses by leveraging Group sales synergies and providing multifaceted and comprehensive solutions through collaboration with institutions both within and outside the Group.

Major initiatives

Enhancement of support programs for business operators

Support for start-ups

Expanding provision of funds for growth through investment subsidiaries and venture debt, and other channels.

We are engaged in investments for startup companies through funds managed by our investment subsidiaries (Joyo Capital Partners and Wing Capital Partners) with the goal of exploring partnerships aimed at expanding our business areas.
Joyo Bank established the Start-ups Finance Group in April 2025 as part of its venture debt initiatives.

Collaboration with the investees

Digital Securities Co., Ltd.

(Investment execution in October 2022)

Digital Securities Co., Ltd., which aims to build a marketplace utilizing blockchain technology, was registered as a financial instruments business operator in May 2025 and began its business primarily as a securities company. It is considering new funding methods and cooperation in providing financial products.

Caters Inc.

(Investment execution in November 2023)

We are pursuing an initiative to improve local customer sales capacity and productivity through DX and ICT integration in partnership with Caters Inc., which possesses system development capacity and digital technology.

KOMPEITO Inc.

(Investment execution in July 2024)

In cooperation with KOMPEITO Inc., which provides OFFICE DE YASAI (“vegetables in offices”), a food welfare service that improves the office dining environment, we support the welfare of our business partners through the “Benefit Support” JOYO welfare service.

Initiatives to solve social issues through open innovation

<New business co-creation program “Nexus Bridge2024”>

Since fiscal 2022, Joyo Bank has invited business ideas and collaborative partners from start-ups, etc., and held a co-creation program that aims to create new businesses through open innovation.
In FY2024, we launched “Nexus Bridge2024” and thus expanded the framework of collaborative partners to include operating companies, and solicited applications on the theme of solving social issues in the fields of “Decarbonization,” “DX,” “Life Planning,” and “Regional Revitalization.” As a result, we received entries from 65 companies, from which we selected four as candidates for collaborative partners and started demonstration tests and examinations to create new businesses and services.

Support for funding and sales channel expansion

Establishment of an effective and efficient escorted support system for business operators

【Business support consulting】

In response to various management issues faced by our customers, we provide consulting for business support, including IT digitalization for operational efficiency and formulation of medium- to long-term management strategies. In the process of providing support, we provide one-stop service from “analyzing the current situation” to “identifying issues” and to “providing support for implementation,” with experts from various fields working together to deliver high-quality escorted service.

Business planning support (Bank total)

<Initiatives to expand business scope going forward>

We provide consulting services for business support through daily collaboration between the head office and staff of the branches. To provide high-quality support, each bank employee’s skills must be improved. Joyo Bank utilizes the trainee system inside and outside the Bank and implements study meetings and on-the-job training within the Bank. It is also working on the development of tools, training, and on-the-job training to enable branch offices to provide support on their own for specialized support (such as the formulation of medium-term management plans) that is currently provided by the head office. Ashikaga Bank has assigned “Solution Leaders” to lead the consulting services for corporate customers at all branches. Solution Leaders undergo regular training to acquire knowledge and skills to respond to customers’ consulting needs.

Image of initiatives to solve issues

<Business matching initiatives>

Through escorted consulting, we help visualize customer issues and needs, and provide optimal solutions. In these efforts, we help customers solve their issues by combining the know-how of business matching partners even in cases where it is difficult for the Group alone to solve them.

Business matching (Bank total)

Meeting multimodal financing needs (such as leasing, etc.)

<Support for energy conservation and decarbonization in local communities (Mebuki Lease)>

Mebuki Lease contributes to the creation of a sustainable society as a member of the Group by establishing a KPI for the amount of new contracts for equipment that contributes to energy conservation and decarbonization, thus supporting initiatives for decarbonization toward carbon neutrality.

※ Equipment that contributes to energy conservation and decarbonization refers to LED, vehicles (EV, FCV, HV, PHV, PHEV), storage batteries, air conditioning equipment, and refrigeration and freezing equipment.

Status of new contracts for equipment that contributes to energy conservation and decarbonization

Sustainable finance initiatives

<Financing support for realization of a sustainable society>

In its ESG finance initiatives, Joyo Bank provides various product line-ups, including sustainability-linked loans, to meet customer needs. Such support plays an important role in building sustainable business models in the areas of environment (E), society (S), and governance (G) in the region. We will continue to contribute to realization of a sustainable society through ESG finance.
For details of our initiatives for sustainable finance, please refer to here.

Expanding sales channels through cross-regional business matching

<Creating opportunities for business matching>

Mebuki Food Exhibition

We hold Mebuki Food Exhibition to help food-related business companies expand their sales channels and procure foods and to encourage interactions among participants. A wide range of food-related business companies, including agricultural producers, food processors and wholesalers, retailers, and restaurant operators, take the opportunity to promote their products and have individual business meetings.

Mebuki Manufacturing Business Forum

This forum offers an opportunity to have business conferences that may lead to finding new business partners through exhibition panels and appointments to have business meetings.
We make business conferences more effective by using technical propositions prepared with participating companies who submit an entry in advance (booklets summarizing the companies’ distinctive technologies and products).

Expanding sales channels through advertising and regional trading businesses

<Expanding support for regional businesses through Colletochi, Ltd. (local trading company)>

Colletochi, Ltd. discovers, develops, and expands sales channels for attractive local products and services. They contribute to revitalizing local industries by creating regional attractions and widely promoting them.

【Case studies of sales channel development】

We introduce local products made by companies in Tochigi Prefecture to luxury hotels in the prefecture. Doburoku (a traditional Japanese sake) ice cream, manufactured and sold by the Utsunomiya University venture Ferment Bese, and Miyayubeshi (a type of mochi confectionery) from Tokoi Yuzu Orchard (Utsunomiya City) were served as desserts for dinner courses at a local luxury hotel.
Our goal is to expand sales channels for local products and enhance their brand power by securing placements in luxury hotels frequented by discerning guests who appreciate local products and the stories underlying their development.

Initiatives to support global business

The Group provides meticulous support to cater to its corporate customers’ needs such as global business and expansion. Specifically, the Group holds seminars on global business and uses the overseas representative offices of the two banking subsidiaries, the financial institutions of its overseas business partners, and other related institutions and business alliance partners at home and abroad to provide local information and assistance in visiting countries, developing global sales channels, conducting trade transactions, etc.

Details of main support

Provision of local information and research
  • Provide local information about the investment environment, local needs, taxation, infrastructure, logistics routes, employment environment, regulations, offices, industrial parks, etc.
  • Regularly send reports prepared by our local representatives
  • Research import regulations of countries, local markets, local competitors, buyers, etc.
Use of partner banks
  • Help open an account, handle various financial services, overseas remittance, etc.
Introduction of business partners and specialized institutions
  • Introduce business partners (e.g., local financial institutions, Nippon Export and Investment Insurance [NEXI], insurance companies), local accounting and law firms (accountants and attorneys at law), local real estate companies, local temporary staffing agencies, etc.
Funding support
  • Offer cross-border loans, standby letters of credit, parent-subsidiary loans, etc.
Other support
  • Hold business conferences, seminars, and business networking meetings
  • Provide various support in cooperation with Japan External Trade Organization (JETRO) and local governments such as Ibaraki Prefecture and Tochigi Prefecture
  • Introduce distributors and suppliers on an individual basis, M&A candidates, local buyers, and local import agencies, and provide assistance in developing cross-border e-commerce platforms, among others

<Overseas network of Mebuki Financial Group>

We are expanding our overseas network mainly in East and Southeast Asia in which more than 80% of the Group’s corporate customers doing business abroad are accounted for. We are also assisting our corporate customers with global expansion in cooperation with JETRO, Japan Bank for International Cooperation (JBIC), and Japan International Cooperation Agency (JICA).

Country and region Major business partners
China Bank of China
Bank of Communications
Taiwan CTBC Bank
Thailand Kasikorn Bank
Bangkok Bank
Indonesia Bank Negara Indonesia
Bank CIMB Niaga
Vietnam VietinBank
Vietcombank
Foreign Investment Agency of Vietnam
Philippines BDO Unibank
Metrobank
India State Bank of India
Mexico Banamex
Aguascalientes State Government, Jalisco State Government, etc.

Support for labor shortage

Establishment and provision of one stop services for human resources (such as securing, retention, and development of human resources, DE&I support)

<One-stop solutions for human resource needs>

Given the current situation where securing human resources is increasingly difficult, we are enhancing our consulting functions to address various human resource needs, including personnel introduction. Based on the concept of human capital management, we visualize the status of our customers’ initiatives, accurately identifying their true human resources needs. These include appropriate personnel introduction, training, and human resources consulting. We provide one-stop solutions tailored to their needs at each stage from personnel recruitment and development to retention and retirement.

Personnel introduction (Bank total)

※Business matching in the human resources field, including part-time and side-job placement services, as well as recruitment tools for high school graduates.

Support for business restructuring for management improvement

Supporting sustainable corporate management that overcomes changes in the business environment

Local SMEs face a wide range of challenges from rapid changes in the external environment such as high inflation and rising interest rates to chronic labor shortages resulting from factors such as a decline in the working-age population and the concentration of workers in large cities. To overcome these challenges and continue to exist as an indispensable presence in the region, they need to take measures from a multifaceted perspective, including reviewing management strategies, improving productivity through digitalization, developing human resources, and diversifying funding sources.
Joyo Bank and Ashikaga Bank provide escorted support to corporate customers according to their circumstances. For example, the banks provide not only cash flow management support but also assistance in formulating business improvement plans and improving financial conditions in cooperation with the head office and branches, external expert teams, government-owned financial institutions, etc. The banks also follow up on the progress of the business improvement plans and provide long-term support for improving business in order for corporate customers to better manage their business.
We also consider it important to begin initiatives at an early stage to improve the management of our business partners. Accordingly, we take initiatives that are one step ahead, such as identifying management issues and proposing solutions to solve issues.

Customers for which business improvement plans were formulated (Bank total), which are managed by head office

Number of lenders with improved credit (Bank total), which are managed by head office

Business succession/M&A support

Enhancement of support and menus to support the selection and implementation of appropriate means of succession

<Selection and implementation of appropriate means of succession, and support for training of successors>

Successful business succession fosters the sustainable growth of companies and supports the stability of the regional economy. We engage in dialogue with our customers to develop optimal business succession plans tailored to specific issues and needs, and to support their implementation. We provide successors and young corporate managers with essential management knowledge, opportunities to build personal networks through cross-industry exchanges, and various management support services. These efforts aim to develop successors equipped with the knowledge and skills needed to become the next generation of effective leaders.

<Provision of total solutions, including succession of personal assets of corporate owners>

The succession of personal assets of corporate owners is also an important part of business succession. We consider business assets and personal assets comprehensively, and provide comprehensive solutions tailored to customers’ needs, including inheritance and gifts, utilization of trusts, and advice on asset management. We also support both companies and owners, in cooperation with experts in tax and legal affairs, in building a stable future by developing a system to pass on assets to the next generation while minimizing risks.

Support for reviewing and optimizing assets to smoothly pass on businesses and assets to the next generation

We support companies and corporate owners in passing on their businesses and assets to the next generation, so that they can optimize the composition of their assets and effectively hold and manage them. Specifically, we assist in securing funds necessary for business growth by supporting the sale of unnecessary assets, and also in reclassifying assets that are vulnerable to short-term market fluctuations into long-term stable assets such as real estate. We thus support sustainable management and asset formation from a long-term perspective through the realization of customers’ optimal asset portfolios.

<Assignment of marriage advisers>

As part of its support for the business succession of its customer companies, Ashikaga Bank has assigned marriage advisers to its head office, and provides marriage support services for corporate managers and successors. The bank supports the sustainable growth of its customer companies by providing escorted support in marriage, for example by increasing motivation toward marriage and encouraging marriage hunting.

Strengthening efforts towards strategic M&A that contributes to the growth of local businesses

<Continuing and strengthening intermediary M&A>

As the importance of M&A increases as a means of smooth business succession and corporate growth, we have been providing M&A support as intermediary M&A mainly to companies that are struggling with successor issues. In recent years, as part of strategic M&A efforts, we have been engaging with companies aligned with the strategies of core regional companies. We are also enhancing initiatives that support these core companies in expanding business domains, securing human resources, and improving productivity.

M&A (bank total)

Assist the sustainability of local communities - Enhancing initiatives for regional revitalization -

The Group will contribute to regional sustainability by functioning as a hub for regional revitalization and decarbonization.

Major initiatives

Regional Revitalization

Maintaining and strengthening regional supply chains
  • Attracting strategic companies in cooperation with local governments and large Tokyo companies
  • Escorted support for core companies that drive regional economies
Support for maintenance, renewal, and reconstruction of regional infrastructure
  • Escorted support for maintaining and strengthening community medicine and nursing care functions
  • Strengthening support for preventing the deterioration of public infrastructure
Promoting cashless payments and DX in local communities
  • Promoting cashless payments and DX through collaboration with local governments to improve regional convenience and productivity
Utilization and succession of regional assets
  • Creating new business opportunities by utilizing regional assets such as agricultural land, abandoned farmland, and vacant houses
  • Contributing to the enhancement of regional brand power through the discovery and dissemination of regional resources (tourism resources, history and culture) and regional products

Initiatives for regional revitalization

Maintaining and strengthening regional supply chains

Attracting strategic companies in cooperation with local governments and large companies in Tokyo

Ibaraki Prefecture and Tochigi Prefecture are adjacent to the Tokyo metropolitan area and have well-developed high-speed transportation networks, including railroads and highways, making the prefectures ranked among the top prefectures in Japan in terms of the number of new factory locations, the total area of factory locations, and the number of company locations from outside the prefectures. The prefectures are attractive to companies as it is very convenient for their employees to commute and for logistics. New business expansion into the prefectures is expected to create jobs and increase demand for local companies’ products and services, thereby stimulating the local economy.
Ibaraki Prefecture has been working diligently to promote business attraction. The prefecture has been ranked highly in Japan for the past decade in terms of the total area of new company locations and the number of new company locations from outside the prefecture. In order to work with Ibaraki Prefecture and municipalities to attract companies, Joyo Bank has established a Bridge Business Team, which specializes in attracting business, within the Consulting Business Division. The team and prefecture collect and provide information on supply chains, including factories and logistics facilities, and introduce suitable locations to companies and offer support and advice to solve various issues related to business expansion into the prefecture. This includes helping companies secure human resources, introducing potential local business partners, and securing housing for companies’ employees.

Source: the “Survey of Factory Location Trends” by the Ministry of Economy, Trade and Industry

Tochigi Prefecture is located within a 60 to 160 km radius of Tokyo, and is actively promoting its excellent environment, including the development of high-speed transportation networks such as the Tohoku Expressway, the Kita-Kanto Expressway, and the Tohoku Shinkansen.
Ashikaga Bank conducts activities to attract companies to industrial parks and private land, such as joint company visits in cooperation with Tochigi Prefecture and local governments. The Bank also provides information about industrial parks and subsidies to companies considering establishing operations from the planning stage. The Bank has assigned personnel responsible for start-up companies at its Tokyo base, working to attract them to Tochigi Prefecture.

Escorted support for core companies that drive regional economies

Joyo Bank and Ashikaga Bank are focusing on consulting services that help solve regional issues and support the sustainable development of local communities. We place particular emphasis on providing support for core regional companies that are committed to growth and to creating quality jobs in their communities.
We contribute to strengthening regional industrial bases and promoting their sustainable development by providing one-stop support for formulating comprehensive strategies in areas such as business strategy development, M&A and business succession, financing arrangements, international expansion, carbon neutrality initiatives, and digital transformation.

Support for maintenance, renewal, and reconstruction of regional infrastructure

Escorted support for maintaining and strengthening community medicine and nursing care functions

We are strengthening management of facilities to support the continuation of community medicine, management improvement initiatives for medical institutions aimed at reducing the number of patients unable to access necessary medical and nursing care, and future rebuilding of hospitals.
In the medical and nursing care industry, fixed official prices make it impossible to pass rising personnel and material costs on to medical revenues, and the business environment for community healthcare institutions is becoming increasingly severe. We are enhancing our consulting services to support management improvement, tailored to the characteristics and conditions of hospital functions such as health and medical plans, community healthcare concepts, bed functions, and clinical departments. We will also focus on supporting investments that are essential for medical institutions and nursing care providers, and maintain, renew and rebuild regional infrastructure.

Maintaining and strengthening community medicine and nursing care functions (Bank total)

Promoting cashless payments and DX in local communities

Utilization and succession of regional assets

Contributing to the enhancement of regional brand power through the development and dissemination of regional resources (tourism resources, history and culture) and regional products

【Regional trading company, Colletochi, Ltd.】

Colletochi, Ltd. aims to revitalize regional industries by promoting and marketing a wide range of goods and services—ranging from food products, including primary and processed items, to crafts and experiential offerings—both within and outside Tochigi Prefecture.
We will create new value and business opportunities together with business operators by making maximum use of the know-how of the networks of our joint venture partners, Ashikaga Bank, THE SHIMOTSUKE NEWSPAPERS CO., LTD., Suzuki Print Co., Ltd., and Caters inc. (a web production company).

Promoting discovery and dissemination of regional products (Colletochi, Ltd.)

Distribution and monetization of regional content as our “main business”

Business description

  • Sales of regional products
  • Support for development of new products
  • Operation of e-commerce sites
  • Electric power business, etc.

Initiatives

  • Expanding sales channels for regional products in the Tokyo metropolitan area
    (Commencement of transactions with retailers operating mainly in the Tokyo metropolitan area)
  • Support for development of new products
    (Shop sales at local accommodations and establishment of new accommodation plans that include packages with the same products)

Initiatives for local production and consumption of renewable energy

Joyo Green Energy (JGE), a Group company engaged in renewable energy businesses, has acquired and developed solar power generation facilities with a total capacity of approximately 17 MW. JGE also supplies renewable energy to local communities through initiatives such as the "On-site PPA" and the "J-Credit Program." In July 2025, as part of our "Off-site PPA" initiatives, we began supplying green energy, including renewable energy power sources developed in Ibaraki Prefecture, to five facilities, including the home stadium of the Kashima Antlers, through Octopus Energy Group Limited. Colletochi, Ltd., a regional trading company, has also entered the PPA business. As the first project, the company concluded a Power Purchase Agreement (PPA) for a facility owned by Tochigi Prefecture in June 2024, and began supplying renewable energy in April 2025. In February 2025, the company and Ashikaga Bank entered into an "Agreement on Cooperation toward the Realization of Zero Carbon City" with Sano City. In February 2025, as part of the initiatives toward carbon offsets, Joyo Bank concluded an "Agreement on Cooperation toward the Creation of Environmental Value through Forest Resources" with Daigo Town, Ibaraki, Daigo Forestry Association, and BYWILL INC.

Initiatives for the renewable energy power acquisition and generation businesses

JGE: Acquisition and development of solar power generation facilities with a capacity of approx. 17 MW (as of July 2025)

Example of a facility acquired

JGE: Off-site PPA project in cooperation with local professional sports clubs

JGE and Colletochi, Ltd.: On-site PPA project (commenced July 2025)

Carbon offsetting initiatives

Ryomo Area Revitalization Partnership

<Ovaerview of the Partnership Agreement>

This is a framework for the purpose of industrial revitalization, problem solution, and improvement of customer services in the overlapping service areas of Ashikaga Bank and Gunma Bank, mainly in Ryomo area (southwest Tochigi and southeast Gunma).

Name Ryomo Area Revitalization Partnership
Official name: Partnership Agreement on Regional Industrial Revitalization, Solutions, and Improvement of Customer Services
Partnering financial institutions Ashikaga Bank and Gunma Bank
Partnering region The business areas of the banks that overlap primarily in the Ryomo area
Details of partnership (1) Initiatives aimed at regional industrial revitalization and solutions
(2) Initiatives aimed at improving customer service
(3) Other matters agreed upon by the banks
Date signed January 2022

<Reason for the Partnership Agreement>

An abundant economic zone where the automotive industry has clustered has formed in this area, making it a major and vital business area for Ashikaga Bank and Gunma Bank. The need for the automotive industry to switch to electricity to achieve carbon neutrality is urgent, creating drastic environmental changes unprecedented for local customers.
The banks in this partnership will share their knowledge and work together to make a significant contribution to regional industrial revitalization and solutions, while maintaining an appropriately competitive relationship. This partnership agreement was signed because it was deemed to contribute to the improvement of corporate value and sustainable growth for both banks.

【[Main initiatives]】

  • Collaborative financing by both banks
  • Joint investments through the specialized investment subsidiaries of both banks
  • Joint training for junior bank employees
  • Regular alignment meetings between branches
  • Hosting of [ASEAN Automotive Seminar], [Northern Kanto Seminar on PPP/PFI], and [PFI Facility Tour]

Industry-Academia-Government

<Development of next-generation financial solutions and actually incorporating AI into business operations through collaboration with local universities>

Industry-academia-government collaboration in local areas has wide-ranging significance, including in the revitalization of regional economies, the resolution of local issues, and the promotion of innovation. By strengthening these cooperative efforts, we look to implement ever more effective measures and projects tailored toward the respective characteristics and needs of the different regions.

【Introduction of business support system researched in conjunction with Ibaraki University】

Joyo Bank has been working together with Ibaraki University on research into the use of AI and machine learning in securities management operations. In October 2024, the bank introduced a new business support system developed based on this research. In addition, the bank is engaged in joint research with the University of Tsukuba into using AI to detect abnormalities and outliers in financial analysis with the aim of enhancing the analysis of financial information during the loan screening process.

【Collaborating with Tohoku University to develop DX personnel】

As for Ashikaga Bank, employees from the Head Office have been presenting their analysis and research findings based on bank data at Tohoku University Data Science College as part of efforts to learn practical data science skills.

Employees’ efforts to contribute to local communities

Contribution through interaction with local communities

<Employees’ efforts to contribute to local communities>

We support community activities through volunteer activities including cleanup in the communities, participating in events such as sports meets and festivals, and collecting recyclable resources. In addition, we have conducted tree-planting and other activities in order to pass our communities’ beautiful and sound forests on to the next generation. In our commitment to protecting and nurturing the greenery, Joyo Bank actively engages in forest thinning and tree-planting activities in woodlands called Joyo Furusato no Mori in Naka City, Hitachiota City, and at Mt. Tsukuba in Ibaraki Prefecture, whereas Ashikaga Bank focuses on the development of walkways and the removal of obstructive underbrush in Ashigin Forest situated in Yaita City, Tochigi Prefecture.

Participating in local events

Local volunteer activities

Tree-planting activities

Removal of underbrush

Regional contribution through donations and gifts

Donations and gifts (grants) to non-profit organizations

<Dedication from the Donation Course of Shareholder Benefit Program>

Funds from the Donation Course of the Shareholder Benefit Program are dedicated to environmental protection organizations. The donations support global environmental conservation activities, greening promotion in Ibaraki Prefecture, and environmental conservation projects in Tochigi Prefecture.

<Donations through Private Placement Bonds with Donation Scheme>

By utilizing a portion of the fees received by the bank when customers issue private placement bonds, we have donated items to schools, organizations engaged in SDGs, and medical institutions requested by customers, with total donations exceeding 250 million yen to date.

<Supporting regional SDGs projects through ESG funds>

Through the "Global ESG Balance Fund" handled by Joyo Bank and Ashikaga Bank, a portion of the trust fees received by the management company, Nomura Asset Management, is donated as "Corporate version of Hometown Tax Donation." The donations are utilized for SDGs-related projects in Ibaraki and Tochigi Prefectures.